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American Family Fitness

+1 804-364-1200
11760 W Broad St, Richmond, VA 23233 United States of America
Open Today: 05:00 AM - 11:00 PM

Amenities

Service options
  • Onsite services
Accessibility
  • Wheelchair accessible entrance
  • Wheelchair accessible parking lot
Amenities
  • Basketball court
  • Sauna
  • Swimming pool
  • Volleyball court
  • Wi-Fi
Planning
  • Membership required

Best WLM Reviews

Hey, AFF. 35 is really staring to look like 65+. It’s hard to tell a friend that, but It’s time to put yourself on an excercise regiment. A New Year’s resolution, maybe. To be your flagship store I am surprised at how much you have neglected yourself. The amount of deferred maintenance here and lack of cleanliness is shocking. Many pieces of equipment are in disrepair and the building is really in bad shape. And whatever you do, you should check the turf before you lay on it. Gross!
The front desk staff are great by the way!! Very friendly. I want to stay here but it is hard to with all this filth.
I’ve been a member of American Family Fitness for a while now, and I have to give a huge shoutout to Maddy and Valerie at the front desk. They are incredibly nice and always greet me with a warm smile, making it a great start to my gym session. Their friendly energy really sets the tone for my workouts!
The gym itself is enormous, with tons of equipment available, although I’ve noticed some members can be a bit stingy with the machines. I also wish they’d allow us to use the fusion room when there aren’t classes—it would be perfect for extra workouts or stretching.
Overall, I absolutely love this gym. It’s definitely a 5-star experience!!
I’m a senior citizen who has asked AmFam to terminate my membership numerous times due to health issues. I have had 3 surgeries in 2021 and before that my arthritis prevented me from using the membership fee that they take out of my checking account. I have not been there since 2018 and they have ignored my request to terminate my membership at Short Pump, Va. I’m going to file a complaint with the Attorney General and BBB to stop AmFam from stealing money from seniors who cannot attend the gym and who can’t afford to have money being stolen from them by this huge corporation. I even opened a new account because of fraud and they were able to take money from my account. Something must be done about this. They have been stealing from me too long and ignoring my request to terminate my membership at AmFam in Short Pump, Va.
DO NOT go to this gym if you are from out of town.
So I came to this gym because I’m away from my regular gym. Got a free 3 day pass like I’ve gotten at many other gyms across the country with no problem. Got to the gym at 5:30am like I usually do and it looked like a lot of other people do as well. The woman at the desk thought I was there to scan a membership card so clearly they aren’t familiar with who are members or not. First I’m told I can’t do it because the membership associates aren’t in until 9am. And second, I’m told I wouldn’t be able to use it because I won’t be getting a membership here. That’s very inconvenient and not a very accommodating to someone like me.
I’ve run a gym as a manager before and I have never denied someone the ability to want to improve their health by wanting to work out, especially if they’re from out of town. I wasn’t even offered a day pass or anything. Very disappointed in this gym. Just another big gym that doesn’t care about customer service.
Similar to others’ reviews, gym not friendly to visitors from out of town. My family has a membership paying for 6+ people. I visit from Maryland from time to time and like to go to the gym with my siblings. For the monthly price of a 6+ person membership you’d think I could also be admitted but it’s an additional charge of $20 per day. I understand that it’s a business that needs to make money and the charge will discourage people from always tagging along as visitors and it get their own membership. But $20 a day is excessive if I’m visiting for a week or two at a time on top of the rate of the monthly membership my parents already pay for. And also you know I’m not trying to get over on not having my own membership because I’m presenting a Maryland state ID at the desk…
Aside from the visitor policy, the gym is crammed. For the location they really need to double the size of the facility and equipment. And probably should have employees walking the floors for equipment hogging because they are so small they really can’t have members lounging on the weight machines laughing at TikToks instead of moving out the way
The two stars are because the location does maintain its cleanliness with the volume of members in such a small space.
I used to have GymPass to go to this location and decided to get a membership for myself and my entire household. I used to love this gym, the convenience of location, the staff and hours. With the recent changes in how we are able to bring guests, it has driven me away from the gym. Firstly, there was no mass notification nor addendum to the signed agreement acknowledging the change in process for having a guest. Instead of being allowed one guest every 30 days, it has recently changed to one guest every 12 months. I enjoy having a gym buddy, someone I can workout with. With the new changes, I’m only able to workout with the same friend once per year. I pay close to $200 for the membership every month, that has gone through the worst changes since becoming a member. When I was first told of the changes, I asked multiple questions to confirm that each member on the plan could bring a guest of their choosing. I even gave an example of myself being a friend on Monday and the same friend coming as my brother’s guest on Tuesday and was advised it fit within the new regulations. Come today, the rules have changed again. What is the point of having a yearly guest? That’s like only speaking to your friend or family member once a year. This new policy doesn’t promote community nor the practice of healthy relationships. I now see why my brothers prefer other locations to this one. To be willing to travel 20+ minutes away from home just for better service and communication speaks volumes. I confirmed, there is no information available online or in the member portal that corroborates this new narrative. Now I am reluctant to go and am seriously contemplating continuing and/or renewing my membership.
Stopped in at 6:30 on a Friday to check out the facility before signing up myself and 8 of my staff members for a membership. Was told that I could view the gym from the front desk but I would not be able to see the facility because member services was gone for the day and they would have to escort me through the building. As a business owner in the area, I feel this should be brought to the attention of management.
All in all great family fitness center with flexible prices.
Indoor running track,
3 pools
Sauna
Spa
Hottub
2 full basketball courts
3 racquetball courts
Lots of weights and equipments
E Cycling
Mediation zones
Nutrition center.
Kids center

Quick Facts About American Family Fitness



Today

Opening Hours

Monday 05:00 AM - 11:00 PM
Tuesday 05:00 AM - 11:00 PM
Wednesday 05:00 AM - 11:00 PM
Thursday 05:00 AM - 11:00 PM
Friday 05:00 AM - 09:00 PM
Saturday 07:00 AM - 08:00 PM
Sunday 08:00 AM - 06:00 PM

How to go there

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